Cocofamilia is an upscale rental apartment building for seniors, with nursing and medical services. It is located in Numazu, Shizuoka Prefecture, Japan. We have provided Cocofamilia with services including name development, logo design, and advertising design.
Within the logo is embedded the message ‘forming a bridge to the heart’, which is derived from the building’s slogan (‘Together, from the heart, like family’) and ‘Good Bridge Group’, the name of the corporate group to which the company that operates Cocofamilia belongs. Whenever viewers see this logo, it will remind them of their own guiding principles and sense of existential meaning. We have named the monogram, with its ‘f’ motif, the ‘f-chain’.
Among other companies’ rental flats for seniors, many are low-priced, with low-quality services. In this case, we were called upon to provide a design with a high-quality sensibility that would draw a line between Cocofamilia and these other buildings.
Given that it needed to be a design that conveyed an upscale sensibility and a sense of universality, our biggest challenges were how to embed a hidden message within this design, and how to give it both the durability and the practical usability that would allow it to be used in any setting. In the end, we feel that we were able to solve all of these problems.
本ロゴデザインが、 国際的デザインコンペティションであるA’ Design Award（エーダッシュデザインアワード。本部：イタリア・ミラノ）2018のGraphics and Visual Communication Design部門において、IRON賞（A’design Award賞）を受賞しました。